EPPA’s priority is to provide paper-based, low carbon and health-safe products with a low environmental impact and improved recycling solutions to the European population.
EPPA supports science-based EU policies that foster the sustainable and efficient use of resources, and recognises the major role that packaging, as an essential infrastructure, can play in the achievement of that common objective.
90% of the fibres used to create paper packaging come from sustainably
managed European forests.
Paper packaging is easy to recycle and has the highest recycling rate among all packaging materials in the EU at 82%, according to the European Commission.
Paper packaging contributes to food waste reduction through promoting fit to portion packaging and extending shelf life.
Generate
times more CO₂–
equivalent emissions
Consume
times more
freshwater
Produce
times more fine
particulate matter
Generate
additional CO₂–
equivalent emissions
Consume
additional
freshwater
Produce
more fine
particulate matter
Statement from EPPA on the outcome of the Council vote on PPWR
Unwrapping reality: Independent research shows that paper food packaging outperforms plastic reusables
@EPPA_EU
What’s behind your ice cream container? 🍦 More than just packaging—it’s a #sustainable solution! 🌱
✅ Keeps desserts cold & delicious ❄️
✅ Made from #renewable, certified materials 🌍
✅ Fibres recycled up to 25x, driving #CircularEconomy ♻️
What’s behind your paper cup? ☕ It’s a symbol of #innovation & #sustainability! 🌱
✅ #Safe & functional
✅ 90% of wood sourced locally in the EU 🌍
✅ Fibres recycled at least 25x, driving #CircularEconomy ♻️
✅ Less plastic: 🇫🇷 cut from 15% to 8% (2022-2024)
Today, we attended "How to Fulfill the Potential of the Circular Economy Act".
“Circular economy is not an option—it is essential.”
🇧🇪 Coreper I ambassador @bertversmessen emphasized the role of EU legislation as a catalyst for progress, driving innovation and competitiveness.
At @Bruegel_org’s event, EVP @Teresaribera shared great insights:
✅ The Single Market’s value is vital; fragmentation must be avoided
✅ Innovation requires market confidence; simplified decision-making is key
✅ Decarbonization must be a driver of growth and resilience
🎉Milestone achieved: The #PPWR is officially adopted by the European Parliament!
With Council approval expected in December, we're moving closer to turning this landmark regulation into actionable measures.
🤝Let’s keep the collaborative spirit alive in the next phase!
#DYK that EPPA is part of a coalition named Fibre Packaging Europe?
📦Together with other six trade associations, we drafted a Manifesto, with policy recommendations for a sustainable Europe.
Watch our new video to learn more 👇
🎥
We are taking part to an intensive two-day event by @PackagingEurope #SustainablePackagingSummit ♻️
We are following thought-provoking discussions on the industry's commitment and innovations towards sustainable packaging. Follow us on LinkedIn to read more about it!
Yesterday we took part to @4evergreenNews event on #NewHorizons4Packaging 🥡
Speakers such as @AdlyManseri and Caroline Ploux (@MarsGlobal) encouraged cooperation among stakeholders to implement technical solutions, and proper harmonisation on product design and collection 👏
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